Adify IS IAB Ad Measurement Audited and Certified by IM Services Group
Last week, Adify was proud to announce that we achieved IAB Ad Measurement Auditing and Certification. This audit and certification were completed by IM Services Group, an auditor listed on the IAB web site. The IAB does not certify or audit any company, but does accept certification letters from third party auditors confirming that a company complies with the IAB's Ad Measurement Guideline. Our announcement was covered by MediaPost . This morning, MediaPost wrote a correction with the headline Adify Not IAB Certified. IAB’s own web site refutes that claim.
The ensuring article focused on who performed the actual audit – and anyone familiar with the process would know it MUST be a third party, approved auditor as the IAB does not do audits. Adify stands by our release.
IAB Ad Measurement Auditing and Certification entails a third party auditor verifying the technology and processes of the advertising provider and ensuring that the ad measurements are reliable and accurate. Just as the Oscars are calculated by PriceWaterhouseCoopers, IAB Ad Measurement Auditing and Certification is performed by third party auditors. Adify used IM Services. Every one of the fourteen companies who have completed this process used a third party auditor and everyone of us can claim to have completed IAB Ad Measurement Auditing and Certification. Adify is proud to be one of them.