Intra-network content syndication with Adify Widget Share
What distinguishes a vertical ad network from a performance ad network? Three things:
1. Unique, high quality websites with passionate, engaged audience that cannot be efficiently reached directly by advertisers
2. Premium Rates
3. Publisher control over ads AND advertiser real-time visibility into sites
Great vertical ad networks become MEDIA NETWORKS that serve their visitors when the network makes visitors aware of other quality content of interest. These networks drive traffic around their network and monetize it through premium quality advertising. The publishers in these networks are part of a loose confederation of experts and thought leaders on particular topics.
Today (March 25, 2008) Adify unveils Adify Widget Share - our content syndication platform to enable Adify Network Builders to syndicate any kind of web-ready content – HTML, Javascript, Flash, iFrames, RSS, JPEG, GIF, etc. – within their community of invited and accepted publishers. Some networks are creating badges signifying membership in their exclusive community. Some networks are creating widgets of real-time RSS headlines of new information across the network – such as the RSS widgets IDG has created for their new IDG TechNetwork that can be seen at Datacenterknowledge.com and Datacenterlinks.
Many of Adify’s innovative Network Builders are building and syndicating widgets to deliver quality content throughout their networks and increase traffic to all their publishers. In addition, the debate over the role of ad networks (and the differences between networks) raged as Forbes and IDG unveiled new vertical ad networks (powered by Adify), Martha Stewart spoke of the responsibility of brand stewardship as part of her vertical ad network and ESPN opted out of all remnant ad networks. It’s clear that all ad networks are not equal. Some of the industry watchers are noting that Vertical Ad Networks are a compelling value proposition that publishers, advertisers and media companies need to consider. We expect that Adify Widget Share will further differentiate Networks Powered by Adify and extend the value of Vertical Ad Networks.