Adify Gives Publishers Predictive Insight Into Advertiser Campaigns’ Success
Today, we’ve announced a unique and sophisticated Inventory Forecasting module to empower vertical ad network builders to predict supply and demand across the premier publishers in their networks.
News details:
- New inventory management module helps vertical ad network builders adjust inventory availability and pricing based on supply and demand.
- Adify’s Inventory Forecasting module addresses the variability in inventory levels that occur with vertical ad networks – allowing Network Builders to best serve both the advertiser and publisher communities.
- Inventory Forecasting helps Network Builders evaluate the value of online inventory over periods of time by analyzing the number of impressions generated and advertiser demand for the inventory. The tool begins to analyze data within weeks of a Network’s launch and improves over time as vertical networks become more established because it relies on historical data to provide the most accurate forecasting results possible.
- Adify’s Inventory Forecasting has three primary components:
1) Ad Network Forecasting to identify trends such as gaps in supply and demand and adjust accordingly; with custom reports that forecast inventory based on ad size, location, and type
2) Site Forecasting to calculate how many impressions member websites are expected to deliver
3) Campaign Forecasting to more precisely predict how many impressions will be required - Adify’s Network Builders have unmatched technology on which to base inventory pricing decisions and adjusting advertising rate cards, increasing rates for inventory in high demand, and lowering rates for less attractive inventory.
Product screenshot:
Quote from Adify’s president Russ Fradin:
“Adify Network Builders pride themselves on the high quality inventory they offer advertisers looking to connect with their engaged, passionate audiences. Adify Inventory Management is like a crystal ball into the expected success of individual advertiser campaigns across a syndicated community of publishers. Our Network Builders now can accurately predict the need for online inventory, whether it is event-driven demand like the Super Bowl or flat retail-related inventory sales in the post holiday shopping season. By anticipating the supply and demand issues events such as these can cause, Inventory Forecasting helps network builders make educated decisions in terms of inventory supply, available website and campaign impressions and even ad rates.”
Background:
- Consumers are discovering a continuously growing array of niche websites for their online content needs and advertisers are augmenting their branding campaigns with vertical ad networks that drastically increase their reach into the long tail of the Web.
- Adify network builders deliver premium content to reach audiences that advertisers want to target efficiently and cost effectively.
- Inventory Forecasting strengthens Adify’s already comprehensive solutions that are being used by more than 120 leading ad networks.