Advertisers' Bill of Rights
At Adify, we hold these truths to be self-evident that all advertisers are entitled to expect their advertising campaigns to adhere to a reasonable bill of rights detailed herein.
I. All publishers involved in any brand campaign shall be fully disclosed with honest reporting as to the proportion of delivery on each publisher.
II. Campaigns shall be optimized in real time to maximize the goals of the campaign.
III. Frequency controls shall be unlimited and shall extend across all sites in all networks leveraged by said campaign.
IV. Advertisers shall have a strong share of voice on individual publishers and across networks on which the campaign is active.
V. All publishers involved in any brand campaign shall create premium content and maintain well-designed, swift loading sites.
VI. All ad spaces included in any brand campaign shall be in the premium position promised to the advertiser.
VII. Reports shall be available in real-time with virtually unlimited customization of included data and particular view.
VIII. Reports shall be deemed reliable by trusted third party auditor and certifying authority.
IX. Networks shall be populated by premium, relevant sites selected and regularly reviewed by knowledgeable, independent experts.
X. Advertisers will pay swiftly for delivery achieved to recognize the contributions of niche publishers.