The Adify Blog
Ad networks for brand advertising
On the IDG blog The Aggregation of Fragmentation, Kevin Normandeau discusses the use of ad networks for brand advertising.
Google AdWords Sued over Low-Quality Inventory
A class-action lawsuit is in the works against Google over the issue of inventory quality. Attorney Hal Levitte recently filed a federal lawsuit in California, claiming that 16.3% of the clicks driven by a recent AdWords campaign to promote his law firm were from parked domains and 404 error pages. According to the lawsuit documents, none of these clicks resulted in conversions.
Jupiter’s Prescription for Content Producer Success
Large portals such as Yahoo and AOL have continued their efforts to consolidate web traffic, as reported by Barry Parr, Lead Analyst with Jupiter Research, in his new report Living With Portals (July 3, 2008). While Google’s dominant search engine tends to send traffic to a wide variety of smaller sites, the portals are, in actuality, “portals to their own properties." Yahoo.com, for example, sends 67% of its traffic to Yahoo-owned sites.
Adify-powered Good Health Advertising debuts high in comScore rankings
Congratulations to Good Health Advertising, another Adify-powered network that can now be found in the top category rankings in comScore.
A note from the author of Know Vertical...Adify's Jim Larrison
On July 3, MediaPost printed an article criticizing Adify EVP Jim Larrison for maintaining a personal blog on verticalization in advertising and Vertical Ad Networks - and the criticism was focused on the author's disappointment that in spite of both the Twitter and email address identifying Jim as Jim, Know Vertical wasn't transparent enough. Jim responded on blog.knowvertical.com and we wanted to share it with the Adify audience as well.
Customer Testimonial
“Adify's technology empowers media companies to more easily reach, niche, vertical audiences while also giving smaller publishers the ability to leverage the name and brand of their more well known partners.” Rachel Lam
SVP and Group Managing Director
Time Warner Investments
